Corporate and Promotional Gallery

This picture was drawn for a TV commercial using the distortion of 3D pavement to illustrate the question, "Do you really understand what you get shown?". It was designed and drawn under extremely short notice and to a very, very tight schedule. The client, one of Europe's largest banks, was quite fussy. It was designed to have a little girl sitting between the two figures and an adult male posing in any of various spots around the work. Cass was originally supposed to be drawing the box of money but that was one of the many changes requested by the client.

Despite the short notice, a pilot strike, lost luggage (including all our equipment), food poisoning and a last minute change of venue, we finished exactly on time and the client was perfectly happy with the result.

Unfortunately, the filming did not go as smoothly.

When we arrived at the set the following morning, there was a film and set crew of about 40 people, about 12 actors and at least twice as many make-up and costume people to look after the actors, trucks, caterers and tents everywhere. The piece was to be shot on 32mm film, not video, and the original concept was to start with the camera looking at the drawing (and optical illusion) with the father and child on it. It was then to pan around like an observer walking past, showing the distortion. Because of shadow angles, there was only a narrow time slot designed into the work in which to get the best shot, between 1.30 and 3.30pm. At about 11.30am, it was 35 degrees and the first camera failed and we are talking about a $200,000 machine about the size of your average washing machine that "never fails".

Panic ensued but fortunately the camera company had another one that would be there in about an hour. By this stage the temp. had reached the low 40's and it was hard to stall as the client had turned up, with friends, to watch. The second camera arrived about 12.30 and after a whole lot of effort fitting it to the boom, promptly failed also. The little girl that was supposed to be in the design was sent home. Several shots were faked for the clients, watching monitors in the hospitality suite, using the video camera that made the doco below.

It was nearly 3pm when the third camera arrived and we only got about seven tries to film something. I think I changed both the colour and shape of the shadows about 12 times during the day. The video below tells some of the story and shows the relevent bit of the resulting commercial. We hope you like it as it sure was an eye-opening project for us.

PS Only Bev, Peter and three other peolpe on the set knew the picture was water-proof.